It’s already the end of the second week of December with Christmas and the holidays practically upon us! What are your plans for the holidays? Taking some time off?Christmas Parties? Holiday dinner with the family? Decorating and gift buying? This is a really busy time. And, if you’re busy, there’s no doubt that your clients are super busy as well.Maybe too busy, even to focus on their business.As exciting as this season is, this is a time that a lot of businesses dread.Are your clients are getting in ‘Holiday Brain, while you are setting your goal to retain them?Because losing Clients = Bad. Keeping Clients = Good. Right?
So, If you are in a position where your contract or agreement is finishing up with the end of the year, I’m guessing you are pretty stressed out right now! There is fear and much anxiety involved at the end of the year with losing clients. The secret is that retaining clients should not be your goal. You don’t want to retain them. You want to help them recommit.
There is Retention versus Recommitment.
So, don’t focus on Retention. Focus on Recommitment. It’s a much bigger game. It’s pro-active. It’s not waiting around hiding our faces behind our hands, hoping that all goes well. And for people who know me, they have heard me say many times, that there is no “Hope” in business. We never should count on hoping something goes well.So don’t aim for mere Retention, aim for Recommitment. This means to get your clients excited all over again to continue working with you in whatever capacity.
There needs to be a mindset shift for this to happen. If you focus on mere Retention, the very best is that all is okay and that nothing happens and that you don’t lose them and things go on. The worst case is that you do lose them.But if you aim for Recommitment, then the best case scenario is that you have a shiny, brand new client, raring to go. If you fall a bit short, what you have is Retention, so it’s a much higher playing game with much higher stakes.
What can we do to get clients to recommit to you, themselves and their future and to you continuing working with you in whatever capacity? So, they can’t wait to continue with you in the New Year?It’s important to remind your clients what the wins were up to this point, and also what they can expect as far as goals and future success in the New Year. This ensures that they really value you and your work and products/services.What can we do to get clients to recommit to you, themselves and their future and to you continuing working with you in whatever capacity? So, they can’t wait to continue with you in the New Year?
So as you see, it’s so much better for everyone as far as continuing in the future. And so much better than trying to hang onto something out of fear. That is not a good feeling for you or your clients.
I hope this was helpful and might even bring you to a place of peace for the end of year. If so, please comment below and share everywhere to help others.
With Much Love and to your Success,